The case against "AI customer engagement maturity models"
Every quarter, another analyst firm publishes a maturity model that grades vendors on breadth. Most of these models miss what actually matters: whether the agent finishes the work. Here's what we'd measure instead: five buyer-side metrics that separate platforms that ship from platforms that demo.
Maturity isn't about how many capabilities a vendor has on a slide. It's about how many workflows the agent can execute end-to-end without a human in the loop.
Founder & CEO